EY Sustainability Matters: How and why should CEOs put sustainability at the core of business

How and why should CEOs put sustainability at the core of business

Jun 30, 2025

This special episode of the EY Sustainability Matters podcast is introduced by Nadia Woodhouse from the EY New Economy Unit (NEU), which focuses on the long-term, systemic shifts toward a new, regenerative economy.

Nadia presents a thought-provoking dialogue with two influential leaders in sustainability: Helena Helmersson, former CEO of the fashion giant H&M Group, and Jonathon Porritt, a writer, environmentalist, advocate for sustainable development and a member of the advisory council for the NEU. The discussion centers around the pressing need for businesses to adopt regenerative practices in the face of escalating sustainability challenges and the crucial role of CEOs in driving that change.

The conversation delves into critical themes, such as the tension between profitability and sustainability, the importance of structural changes within large organizations, and the importance of forming deep, cross-industry coalitions. Both guests emphasize the need for greater inclusion of sustainability professionals in decision-making roles, the need for appropriate regulation, and urge CEOs to view sustainability not just as a responsibility, but as a core business imperative that drives innovation and competitiveness.

Read more about the EY New Economy Unit here.

CEOs’ commitment to sustainability can drive significant organizational change and inspire collective action at all levels of the business.
Immediate and decisive actions are essential for companies to transition toward sustainable practices and mitigate the drastic impacts of climate change.
Companies should align their economic objectives with sustainability commitments to foster innovation and resilience in an increasingly resource-constrained world.